Posted on 2/15/2009

In March 2008, Bridge Partners LLC was asked to contribute to an article in Fast Company magazine that discussed how (at the time Democratic Presidential nominee) Barack Obama had changed the face of political campaigning with an innovative use of branding and social media.

Following the inauguration of President Barack Obama, on January 20th 2009, this article was re-posted on the Fast Company website - so we thought it worthy of highlighting again! You will find Bridge Partners LLC's commentary on page 4.

The Brand Called Obama.

Keywords: diversity, obama, brand, business case, senior management, leadership