April 2011

In Bridge Partners LLC's April 2011 edition of Insights , read a discussion on the customer insight that walks through your doors every day. Who knows your consumer better than your employees? After all,

if you have a truly diverse employee base, they are your customer – their families are your customer and their friends are your customer. Add to that the fact that they also understand your corporate values, brand

messaging and strategy, and an organization has the opportunity to harness an extremely powerful resource

Includes Q&A with American Express and OfficeMax

Leveraging Diverse Employees